# Dubai broker insights

> Writing for Dubai brokerage desks: how a lead gets qualified, the paperwork that gates a deal, and the market behind a pipeline.

Source: https://www.askeric.io/insights

Writing for Dubai brokerage desks: how an enquiry gets qualified, what belongs in a handover, and the market behind a pipeline. Every post cites its sources.

## All posts

- [Where a Portal Enquiry Quietly Goes Cold](https://www.askeric.io/blog/where-portal-enquiries-go-cold): A lead rarely dies in one dramatic failure. It dies at a handoff, where the context that made it warm does not travel with it. Here is where those handoffs actually sit.
- [The RERA Broker Card: What It Requires, and When It Renews](https://www.askeric.io/blog/rera-broker-card-requirements): A Dubai broker card is a Trakheesi credential tied to the office's own licence, not a fixed calendar year. What issuing and renewing one actually needs, from DLD's own service pages.
- [The speed-to-lead sum for a Dubai desk, run with your own numbers](https://www.askeric.io/blog/speed-to-lead-arithmetic-for-a-dubai-desk): Speed to lead is the gap between an enquiry landing and a real reply going out. Here is the exact arithmetic to run on your own numbers, not a borrowed benchmark.
- [What Dubai's Trakheesi Permit Actually Requires, and What Skipping It Costs](https://www.askeric.io/blog/trakheesi-permit-explained-for-brokers): Every property ad in Dubai needs a Trakheesi permit. What DLD's own service pages, fee schedule and enforcement record actually require and fine, with the law behind it.
- [What a qualified Dubai buyer lead actually contains](https://www.askeric.io/blog/what-a-qualified-buyer-lead-contains): A stated budget and a bedroom count are not a qualified lead. The two fields most desks never ask, and why a Central Bank rule and an AML rule make them non-negotiable.
- [The response gap: what the research actually says about unanswered enquiries](https://www.askeric.io/blog/the-enquiry-response-gap): Both Dubai portals now score you on how fast you reply. Here is what the independent research found, what it does not say, and how to measure your own desk against it.
- [Work out your real cost per enquiry, because nobody outside your building can](https://www.askeric.io/blog/work-out-your-real-cost-per-enquiry): Every supplier quotes a cost-per-lead figure. None of them can know yours. Here is the arithmetic to run on your own portal invoice, and the second number that actually matters.
- [What belongs in a buyer handover, and what is just a filled-in form](https://www.askeric.io/blog/what-belongs-in-a-buyer-handover): A name and a budget is not a qualified buyer. A working standard for what an agent should have in front of them before the call back, and the fields that are usually decoration.